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The power of charisma in business – Olivia Fox Cabane

Four types of charisma: Focus For “focus charisma,” which creates a cocoon around people and gets them to share everything, introversion is actually a key, critical component because you need to completely focus your attention on a person and listen attentively Authority Authority charisma is the most powerful form of charisma. It’s the one that … Continue reading

Using Facebook for Marketing – Jeff Dwyer, Facebook

The Dimensions of Social – Jesse Dwyer, Facebook – The power of the social graph: making recommendations, making predictions – Connecting people. Make decisions based on people. – The Traditional Marketing Funnel versus People having the power – Influence of people on others to purchase a brand – Lada Adamic “the role of social networks … Continue reading