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The power of charisma in business – Olivia Fox Cabane

Four types of charisma:


For “focus charisma,” which creates a cocoon around people and gets them to share everything, introversion is actually a key, critical component because you need to completely focus your attention on a person and listen attentively


Authority charisma is the most powerful form of charisma. It’s the one that will get people to listen and obey. However, authority charisma has several downsides, as do the others. With this one, though, it inhibits critical feedback and is a killer for brainstorming. It’s not one I’d recommend bringing into a company or to a team if you want them to be creative.


This form of charisma is one that can make people feel inspired and want to follow you. It’s also great for invigorating brainstorming. But remember, there was a very different Steve Jobs in private. His public persona was very carefully crafted.


This encourages people to reveal their hearts and souls, which is wonderful and flattering. People start bending rules for you or pretending they don’t even exist, but it can also backfire because people start falling in love with you, not romantically. But they can get very hurt when they find that you don’t reciprocate.



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