1. Customers want to feel important.
2. Customers crave to be appreciated.
3. Customers are not particularly interested in you.
4. Customers want two things in life: Success and happiness.
5. Customers want you to truly listen.
6. Customers will not connect unless they feel valued by you.
7. Customers buy emotionally and defend logically.
8. Customers have, on average, a very short attention span.
9. Customers enjoy people with whom they share common interests.
10. Customers want to be understood.
11. Customers are drawn to those who show genuine interest.
12. Customers love to teach things that they know.
13. Customers want help in some aspect of their life.
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