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For the fifth time in as many years, She was confronted with the challenge of what birthday present to take to someone who was incredibly strange, to the point of being deranged. Gadgets were to him buzzing hives of evil, vibrant with malignant activity, much of which he felt only he could perceive, or … Continue reading
From Nir Eyal’s talk at PARC 4/10/14 How to Create Habit-Forming Products First determine is the product an aspirin (pain-killer) or a vitamin? In other words, does it address burning need and have quantifiable market or is it a vitamin? i.e. is it nice to have. Habit-forming products go from being a … Continue reading
The Three Steps of Online Marketing: Step 1. Understand Buyer Personas Step 2. Understand the buyers journey: From awareness, to engagement, and finally, to purchase Step 3. Map your web-site content to each stage of the buyer’s journey Awareness: blog, infographic Engagement: case-studies, ROI calculator Purchase: pricing, demos Tips on How to Perform “Lean … Continue reading
“Birth was the death of him.” “We are all born mad. Some remain so.” “No, I regret nothing, all I regret is having been born, dying is such a long tiresome business I always found.” “Try again. Fail again. Fail better.” “Every word is like an unnecessary stain on silence and nothingness.” “My mistakes … Continue reading
1. Your Sales Deck: Should not contain information on company finances, such how much money raised, financial projections, etc. Should have short bios on team if you are going to include it. don’t mention anything about part-time people, consultants, etc. Should be very specific on what problem you are solving for that particular customer you are … Continue reading
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