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Death at Panera (A spoof and homage to Murakami and 1Q84) Sunil Maulik, (c)2016 Evangeline walked the short distance to her car on wobbly heels. She nonchalantly tried to wipe the blood off her scarf, convinced that everyone was staring at her. A bead of sweat ran down her neck as she struggled uncharacteristically with … Continue reading
Neuromarketing is “the systematic collection and interpretation of neurological and neurophysiological insights about individuals using different protocols, allowing researchers to explore nonverbal and unconscious physiological responses to various stimuli for the purposes of market research,” according to the Neuromarketing Science & Business Association. In other words, it’s how our brain responds to marketing stimuli from both … Continue reading
Quantitative Design Thinking: A New Foundational Science for Engineering Ade Mabogunje Center for Design Research Stanford University (Talk given at PARC, 2/19/15) Design thinking has classically attempted to seek coherence in understanding but not in rationality. In particular, design thinking has focused on context dependence, that is the impact of local culture on processes and … Continue reading
Select sectors where you already have credibility: Proven track record, Expertise in their world; Extensive contact base; People who can provide introductions. Develop relationships with representative organizations in each sector: Professional bodies, trade organizations, writing publications or blog articles, giving speeches, providing resources Leverage client relationships (Where those clients are well-networked): Check their LinkedIn accounts; … Continue reading
[Extracted from: RainMaker Group: “Sales Manager’s Guide to Hiring Top Sales Performers”] The three keys to hiring top sales talent are: A. Identify the Right Behaviors in Your Candidate B. Understand the Motivators of Top Sales Performers C. Determine How Many of the Attributes of Top Sales Performers Your Candidate Possesses. Each of these … Continue reading
1. Don’t hide anything from employees Keep individuals up to date on their status as it relates to the group. All this forces you to have and share your vision, which is what makes you a great leader in the first place. 2. Show empathy in tangible ways You need to be able to understand … Continue reading
In essence, sales is: 1. How you gather information 2. How you respond to information 3. How you deliver information 4. And how you ask for something (closing) Example: How to sell a pen. (See “The Wolf of Wall Street” if you don’t know why this is relevant!) 1. Find out how they last used … Continue reading
Overview There are three fundamental steps to online marketing. These are: Step 1. Understand Buyer Personas Step 2. Understand the buyers journey: Awareness, Engagement, Purchase Step 3: Map Content to Stage: Awareness: blog, infographic, general market information Evaluate: case-study, ROI calculator, company-specific content Purchase: pricing, demos, evaluations, product-specific content In the “awareness” stage, the buyer … Continue reading
Notes from Mario Herger workshop at WIX Idea to IPO MeetUp: Gamification Principles: Smooth onboarding Visual feedback Aural feedback Clear goal Hidden goal Secondary goal(s) Creating teams Make simple, routine tasks artificially hard so people compete Gamification Apps: – Loyalty programs – TurboTax (tax filing) – Hybrid vehicles (see Fiat Ecoville) – LinkedIn – Amazon … Continue reading
Adapted from: “How Successful People Stay Productive and In Control” https://www.linkedin.com/pulse/article/20141110142734-50578967-how-successful-people-stay-productive Forgive Yourself A vicious cycle of failing to control oneself followed by feeling intense self-hatred and disgust is common in attempts at self-control. These emotions typically lead to over-indulging in the offending behavior. When you slip up, it is critical that you forgive yourself and move … Continue reading
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