This category contains 51 posts

Principles of NeuroMarketing

Neuromarketing is “the systematic collection and interpretation of neurological and neurophysiological insights about individuals using different protocols, allowing researchers to explore nonverbal and unconscious physiological responses to various stimuli for the purposes of market research,” according to the Neuromarketing Science & Business Association. In other words, it’s how our brain responds to marketing stimuli from both … Continue reading

Ten Tips to Creating an Effective Sales Plan

Select sectors where you already have credibility: Proven track record, Expertise in their world; Extensive contact base; People who can provide introductions. Develop relationships with representative organizations in each sector: Professional bodies, trade organizations, writing publications or blog articles, giving speeches, providing resources Leverage client relationships (Where those clients are well-networked): Check their LinkedIn accounts; … Continue reading

How To Hire Top Sales Talent

[Extracted from: RainMaker Group: “Sales Manager’s Guide to Hiring Top Sales Performers”] The three keys to hiring top sales talent are: A. Identify the Right Behaviors in Your Candidate B. Understand the  Motivators of Top Sales Performers C. Determine How Many of the Attributes of Top Sales Performers Your Candidate Possesses.   Each of these … Continue reading

Tips on Leadership

1. Don’t hide anything from employees Keep individuals up to date on their status as it relates to the group. All this forces you to have and share your vision, which is what makes you a great leader in the first place. 2. Show empathy in tangible ways You need to be able to understand … Continue reading

Everything You Need To Know About Online Marketing (in 2 pages!)

Overview There are three fundamental steps to online marketing. These are: Step 1. Understand Buyer Personas Step 2. Understand the buyers journey: Awareness, Engagement, Purchase Step 3: Map Content to Stage: Awareness: blog, infographic, general market information Evaluate: case-study, ROI calculator, company-specific content Purchase: pricing, demos, evaluations, product-specific content In the “awareness” stage, the buyer … Continue reading

Ways to Stay In Control for Long-Term Behavior Change

Adapted from: “How Successful People Stay Productive and In Control” https://www.linkedin.com/pulse/article/20141110142734-50578967-how-successful-people-stay-productive Forgive Yourself A vicious cycle of failing to control oneself followed by feeling intense self-hatred and disgust is common in attempts at self-control. These emotions typically lead to over-indulging in the offending behavior. When you slip up, it is critical that you forgive yourself and move … Continue reading

The Art of Enchantment – For Your Products, Services, or Organization

How do we achieve enchantment with a product or service? 1. Achieve Likeability – make a Duchenne smile (crinkling around the eyes). Accept others. Default to “yes”.  2. Achieve Trustworthiness – Trust others first. Be trusting in order to be trusted. Be a baker, not an eater (not a zero-sum game.)  Find something to agree … Continue reading

Telling Great Stories And Pitching An Idea (Any Idea!)

Extracted From: : http://firstround.com/article/Tell-Stories-Like-This-to-Take-Your-Fundraising-Pitch-from-Mediocre-to-Memorable#ixzz2uYXcll6U Great Stories Are Practiced The first thing to know is that no pitch is static. It evolves based on who you’re talking to, where you are, what you need to get across. You must have a one-minute version, a 10-minute version, an hour-long version. This does not mean having the same story … Continue reading

Tips to Making Great Data Products

Don’t try to be too clever. Simple, straightforward approaches beat cleverness 9 times out of 10. Start with something simple, then make it more complex if needed. Don’t start with something complex and then simplify. The hardest part of data science is getting good, clean data. Cleaning data is often 80% of the work. Try … Continue reading

How to Create Products that Facilitate Long-Term Behavior Change

Understand the user’s mindset: It is especially important to understand the mindset that individuals are in, as it shapes how they respond to your application. These different facets of self can be selectively activated, and shape our behavior in different contexts. Similarly, if a product can change how a person sees herself (i.e., her self-concept), … Continue reading