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online

This tag is associated with 3 posts

Everything You Need To Know About Online Marketing (in 2 pages!)

Overview There are three fundamental steps to online marketing. These are: Step 1. Understand Buyer Personas Step 2. Understand the buyers journey: Awareness, Engagement, Purchase Step 3: Map Content to Stage: Awareness: blog, infographic, general market information Evaluate: case-study, ROI calculator, company-specific content Purchase: pricing, demos, evaluations, product-specific content In the “awareness” stage, the buyer … Continue reading

Create great marketing content for your website that drives revenue

The Three Steps of Online Marketing: Step 1. Understand Buyer Personas Step 2. Understand the buyers journey: From awareness, to engagement, and finally, to purchase   Step 3. Map your web-site content to each stage of the buyer’s journey Awareness: blog, infographic Engagement: case-studies, ROI calculator Purchase: pricing, demos   Tips on How to Perform “Lean … Continue reading

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process by which visitors to a site become paid customers. Consider the following. When visitors land on your Home Page, three things occur: – moment of orientation (where am I?) – moment of conversation (what can I do here?) – moment of value exchange (what benefit does it have … Continue reading