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The Art of Enchantment – For Your Products, Services, or Organization

How do we achieve enchantment with a product or service? 1. Achieve Likeability – make a Duchenne smile (crinkling around the eyes). Accept others. Default to “yes”.¬† 2. Achieve Trustworthiness – Trust others first. Be trusting in order to be trusted. Be a baker, not an eater (not a zero-sum game.) ¬†Find something to agree … Continue reading