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Understand the user’s mindset: It is especially important to understand the mindset that individuals are in, as it shapes how they respond to your application. These different facets of self can be selectively activated, and shape our behavior in different contexts. Similarly, if a product can change how a person sees herself (i.e., her self-concept), … Continue reading
Excerpt From: Wendel, Stephen. “Designing for Behavior Change.” O’Reilly Media, 2013-11-05. 1. Easier really is better The easier something is to do (i.e., the less mental and physical effort required from the perspective of the user), the more likely the user is to do it. Psychologists study these as “channel factors,” behavioral economists talk about … Continue reading
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