This tag is associated with 2 posts

Create great marketing content for your website that drives revenue

The Three Steps of Online Marketing: Step 1. Understand Buyer Personas Step 2. Understand the buyers journey: From awareness, to engagement, and finally, to purchase   Step 3. Map your web-site content to each stage of the buyer’s journey Awareness: blog, infographic Engagement: case-studies, ROI calculator Purchase: pricing, demos   Tips on How to Perform “Lean … Continue reading

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process by which visitors to a site become paid customers. Consider the following. When visitors land on your Home Page, three things occur: – moment of orientation (where am I?) – moment of conversation (what can I do here?) – moment of value exchange (what benefit does it have … Continue reading