Archive for

Everything You Need To Know About Online Marketing (in 2 pages!)

Overview There are three fundamental steps to online marketing. These are: Step 1. Understand Buyer Personas Step 2. Understand the buyers journey: Awareness, Engagement, Purchase Step 3: Map Content to Stage: Awareness: blog, infographic, general market information Evaluate: case-study, ROI calculator, company-specific content Purchase: pricing, demos, evaluations, product-specific content In the “awareness” stage, the buyer … Continue reading

Gamification for Entertainment & Building Loyalty

Notes from Mario Herger workshop at WIX Idea to IPO MeetUp: Gamification Principles: Smooth onboarding Visual feedback Aural feedback Clear goal Hidden goal Secondary goal(s) Creating teams Make simple, routine tasks artificially hard so people compete Gamification Apps: – Loyalty programs – TurboTax (tax filing) – Hybrid vehicles (see Fiat Ecoville) – LinkedIn – Amazon … Continue reading

Ways to Stay In Control for Long-Term Behavior Change

Adapted from: “How Successful People Stay Productive and In Control” https://www.linkedin.com/pulse/article/20141110142734-50578967-how-successful-people-stay-productive Forgive Yourself A vicious cycle of failing to control oneself followed by feeling intense self-hatred and disgust is common in attempts at self-control. These emotions typically lead to over-indulging in the offending behavior. When you slip up, it is critical that you forgive yourself and move … Continue reading